GENTLE MONSTER
This collection respectively includes
- Gentle Monster logo redesign
- Gentle Monster stationary
- Gentle Monster advertisment campaign
- Gentle Monter package design
Gentle Monster is a luxury eyewear brand with an intense, artistic, and avant-garde style. We felt that much of their branding wasn’t reflective of the beauty vested in their eyewear, environmental design, and videography. With the goal of creating more cohesion, we set out to redesign the branding of Gentle Monster—from logo to brand guidelines to advertisement design.
All photography/videography was done by Raegan Owen, Jenni Romo, and Cynthia Leung. All modeling and creative direction was done by Cole Gabriel (myself) and Cam Nguyen. The logo and stationery design were done collaboratively. All other designs I created independently.
︎︎︎ Intense
︎︎︎ Artistic
︎︎︎ Sophisticated
All photography/videography was done by Raegan Owen, Jenni Romo, and Cynthia Leung. All modeling and creative direction was done by Cole Gabriel (myself) and Cam Nguyen. The logo and stationery design were done collaboratively. All other designs I created independently.
︎︎︎ Intense
︎︎︎ Artistic
︎︎︎ Sophisticated